We would like you to know they have followed every Covid19 protocol since March 13. The stream then opens up to the public, free!, April 1-5 at Current ticket holders will be contacted directly to receive exclusive access to the stream Saturday, March 28 through Tuesday, March 31. That's at least one way to be a player.and crush a lot.īen Applebaum is a writer, creative director and author of serious books about silly topics such as RECESS and The High Five Handbook.'The stars aligned for us at Plan-B Theatre to be able to film Jenifer Nii's THE AUDACITY on Tuesday, March 26.

Instead of thinking about what you would do when you get your hands on a bigger marketing budget, imagine what you can do with absolutely nothing in those hands. So the Hustle of the Hustle is to learn to think small from one of the biggest rappers ever. All without a Rolling Stone cover, major airplay or other traditional promotional vehicles.

When it was released, Capital Punishment became the 5th best-selling album in the country. The street team traced out the words 'BIG PUN' in the dirt on parked trucks These zero-cost billboards circled the city - literally, building the buzz on the streets and causing everyone to ask, 'Who the is Big Pun?' It spread word-of-mouth a full two years before his album dropped. While he had formidable mic skills, his rise to stardom was also propelled by a guerrilla campaign that embraced the audacity of zero thanks to an innovative street team according to the WSJ.Īmong tried and true tactics like mix tapes, the street team traced out the words 'BIG PUN' in the dirt on parked trucks in NYC. And in the late 90's, he went from relative obscurity to a force of nature-becoming first solo Latino rapper to go platinum.

The late Christopher Lee Rios was a 600+ pound Bronx rapper better known as Big Punisher. 'I'm still not a player but you still a hater “The irony is that it is often easier to acquire other resources when you have zero revenue, zero customers, and zero traction than when you have a small amount.

The audacity of this b